Snowy the CLIC Sargent bear

Four-year-old Victoria and five-year-old Jason are helping CLIC Sargent to promote Snowy - the latest soft toy available from H.Samuel, Ernest Jones and Leslie Davis stores. Proceeds from the sales of Snowy will be donated to CLIC Sargent.

Snowy the CLIC Sargent bear

The sale of 10 Snowy bears could pay for a family to stay overnight in one of CLIC Sargent’s Homes from Home which allows families to stay together and remain close to the hospital whilst their child receives treatment.

Victoria and Jason have both been supported by CLIC Sargent and are now helping to promote the sale of Snowy. Keep an eye out in Ernest Jones, H. Samuel and Leslie Davis stores.

Victoria and Jason's stories

Victoria and Jason star with their families in this short, moving film where they talk through their cancer journey and explain how Snowy will help CLIC Sargent’s important work supporting children and young people who are going through cancer treatment. 

Victoria’s mum Jennifer told us about how CLIC Sargent supported the family:

“When your child has cancer you need as much help as you can get and CLIC Sargent were brilliant with us. They came to us on the ward and offered their help, rather than us having to seek it out, and their support was invaluable.”

Jennifer also mentioned how happy Victoria is knowing that Snowy is helping other children like her:

“When we explained to her how Snowy would raise money for other poorly children she just beamed. Now he’s become her favourite toy, she so loves that bear.”

Victoria and Snowy the CLIC Sargent bear from SignetJason has also been supported by CLIC Sargent. Jason’s mum Zuzana commented on how their CLIC Sargent support worker Anne supported them during a difficult time: 

“When your child has cancer there is always so much on your mind. Anne took some of those stresses away. If there was anything I needed, I knew I could call her for help or just a chat, and it was so important to have that.”

Each Snowy bear will help CLIC Sargent support more children like Victoria and Jason who are receiving cancer treatment.

Get your hands on Snowy

To get your own Snowy bear, pop in to your local H.Samuel, Ernest Jones or Leslie Davis

Snowy the CLIC Sargent bear is priced at £9.99, with all profits raised in the UK going to CLIC Sargent.

Find out more

To find out how your company can help CLIC Sargent, please contact CLIC Sargent on 0208 752 2880 or email: