CLIC Sargent hopes the sketches, available to view on Facebook, Twitter and YouTube, will encourage more people to sign-up to wear wacky wigs to schools, colleges and workplaces, or nominate their friends, teachers or colleagues to take part.
Made on a pro-bono basis by ad director Devon Dickson and a team of industry volunteers, each sketch shows Londoners going about their ordinary business - before it is revealed that they are all wearing outrageous beehives, perms, mohawks and mullets.
Londoners involved in the sketches include:
- Firefighters from Greenwich Fire Station, Greenwich
- The actuarial team at Liberty Specialty Markets, Fenchurch Street
- Pupils at Riverston School in Eltham, South London
- Staff at the Crosse Keye branch of J D Wetherspoon, Gracechurch Street
- The Tooting branch of Lidl UK
- The Gasparro family, fruit and veg traders at Leather Lane Market, Holborn
- A Metropolitan Police officer
CLIC Sargent is the UK’s leading cancer support charity for children and young people and their families.
In the London and South East regions, the charity’s specialist teams of Social Workers, Nurses and Play Specialists support children, young people, and their families receiving treatment at eight hospitals, including Great Ormond Street, The Royal Marsden and University College London Hospital.
The charity also provides free accommodation to families whose loved ones are receiving treatment in London at its Home from Home Paul’s House, so that they can stay nearby when they are needed most, without incurring costly hotel bills.
CLIC Sargent's Wig Wednesday’s Fundraising Manager Kiren Fernandes said: “We’re looking for Hair-os to organise Wig Wednesday events at schools, colleges, workplaces and with friends, and we hope these sketches inspire even more people to get involved!
“The money raised by our Hair-os will fund our amazing team of CLIC Sargent Nurses, Social Workers and other services which all help children, young people and their families through the hardest of times.”