Radio appeal for CLIC Sargent goes on air

CLIC Sargent’s fundraising appeal with nine local radio stations across the UK went live today. Each station is devoting their day’s programming to CLIC Sargent, broadcasting interviews with local children, young people and their families, as well as local staff working in services and fundraising.

The goal is to raise at least £250,000 from the appeal, which is being run in partnership with Cash for Kids, the stations’ umbrella charity, which has committed to raising funds during their annual Cash for Kids Day to support the work of CLIC Sargent.

Cash for Kids Managing Director Sally Aitchison said: “We have teamed up with CLIC Sargent because they are the UK’s leading provider of clinical, practical and emotional support for young cancer patients and their families. Childhood cancer is a devastating experience for families and their lives are turned upside down. CLIC Sargent helps families like these. Together, we are committed to raising funds to help these young people and their families in the local areas in which we operate.”

CLIC Sargent CEO Lorraine Clifton said: “Lack of funding means we can only give two out of three children and young people, and their families, all the support they need. Every donation we receive, however small, will help us support young cancer patients in the areas where these stations broadcast. So we’re really pleased to be the beneficiary of this year’s Cash for Kids Day – and very grateful for all the support and dedication of station staff in delivering this appeal.”

The radio stations taking part – all part of the Bauer Media group – and the areas in which they broadcast, are listed below. Wave FM in Southampton ran its appeal yesterday, a day early.

In the North of England:

  • Rock FM – Preston and Lancashire 
  • Metro Radio – Tyne and Wear
  • TFM – Teesside and North Yorkshire
  • Radio Aire – Leeds and West Yorkshire
  • Viking – Humberside and North Lincolnshire

South of England:

  • Wave 105 – Southampton and South Coast


  • Radio Tay – Dundee and Tayside 
  • Northsound – Aberdeen
  • Forth Radio – Edinburgh