Morrisons chose CLIC Sargent as its new charity partner in February 2017 and is aiming to raise £8 million over the next three years to help stop cancer destroying young lives. The British strawberry campaign is the first venture together.
Each pack will retail for £2 and feature the charity’s ‘Young Lives vs Cancer’ tagline and logo. British strawberries will arrive on most shelves this week, and be available in all stores by mid-April. You can buy also buy packs online from Morrisons' website.
Emma Spencer, Strawberry Buyer, Morrisons, said:
“These strawberries are our first British fruit crop of the new season, which is something we look forward to every year. We’re delighted to be celebrating this year by raising tens of thousands of pounds for this great cause.”
Children and families CLIC Sargent has supported are also sharing their strawberry recipes and personal stories on the charity’s website to help encourage sales.
CLIC Sargent will use some of the money raised by the partnership to expand its financial grants programme for families and young people in need. The charity’s research has found that on average parents face additional costs of £600 a month when their child is on active cancer treatment. The number one expense incurred is extra travel costs for hospital treatment at specialist hospitals – closely followed by extra food.
Jane Wingrove’s daughter Daisy was diagnosed with bone cancer aged eight, and the financial implications were tough to deal with. But their CLIC Sargent Support Worker Rebekah helped the family from Buckinghamshire with financial grants and advice that helped them keep their heads above water.
“I think it’s fantastic that just by popping into Morrisons and buying some strawberries that people can help families like ours through the hard times.
“Most people just don’t realise that chemotherapy can make certain foods taste disgusting, like metal. And that it can cause sores in the mouth and throat that can make swallowing difficult.
“This means that as a parent you are constantly searching for foods that your child can stomach, and catering for these rapidly changing tastes and chemo induced cravings costs a lot of money.
“I remember that sometimes Daisy would eat nothing but packs of Parma ham or nothing but smoked salmon, then only melons and strawberries. It’s frustrating but you just want them to eat anything so they can keep their calorie level up and stay well.”
Daisy faced intensive chemotherapy and operations to remove the cancerous bone, then went through further operations to rebuild her legs, before learning how to walk again. But she got through it, and Daisy, now 10, is back at school and doing well.
She has a passion for baking, and she and her mother have shared a recipe for strawberry and cream muffins on CLIC Sargent’s website in support of the campaign.