Bucks family back British strawberry campaign for cancer charity

A 10-year-old cancer survivor and her family from Flackwell Heath are calling for people to buy strawberries, and help stop cancer destroying young lives.

Picture of Daisy, mum Jane and brother Toby

Daisy Wingrove was diagnosed with Ewing’s sarcoma, bone cancer, when she was eight-years-old and she and her family were supported throughout their ordeal by children and young people’s cancer support charity CLIC Sargent.

Daisy and her strawberry and cream muffin ingredientsMorrisons chose CLIC Sargent as its new charity partner in February, and aims to raise £8 million over the next three years. To kick start the campaign the supermarket is now donating 20p from the sale of British Strawberries to the cause.

Each £2 pack features the charity’s ‘Young Lives vs Cancer’ tagline and logo. British Strawberries will arrive in most stores for the first time this week, and will be available in all stores by mid-April. You can also buy packs online direct from Morrisons' website.

Emma Spencer, Strawberry Buyer, Morrisons, said:

“These strawberries are our first British fruit crop of the new season, which is something we look forward to every year. We’re delighted to be celebrating this year by raising tens of thousands of pounds for this great cause.”

Daisy’s mum Jane Wingrove found the financial implications of Daisy’s treatment tough to deal with. But their CLIC Sargent Support Worker Rebekah helped with financial grants and advice that helped them keep their heads above water. The charity’s research has found that on average parents face additional costs of £600 a month when their child is on active cancer treatment. The number one expense incurred is extra travel costs for hospital treatment at specialist hospitals – closely followed by extra food.

Morrisons British strawberries and CLIC Sargent

“Having your child in hospital with a cancer diagnosis is incredibly stressful, and the extra costs that mount up during treatment, like travel expenses and hospital parking charges, became a huge worry for us,” says Daisy's mum Jane. 

“Another huge expense is food. Most people just don’t realise that chemotherapy can make certain foods taste disgusting, like metal. And that it can cause sores in the mouth and throat that can make swallowing difficult. 

“This means that you are constantly searching for foods that your child can stomach, and catering for these rapidly changing tastes and chemo-induced cravings costs a lot of money. 

“I remember that sometimes Daisy would eat nothing but packs of Parma ham or nothing but smoked salmon, then only melons and strawberries. It’s frustrating but you just want them to eat anything so they can keep their calorie level up and stay well.”

Daisy making her strawberry and cream muffinsDaisy faced intensive chemotherapy and operations to remove the cancerous bone, then went through further operations to rebuild her legs, before learning how to walk again. But she got through it, and Daisy, now 10, is back at school and doing well.

She has a passion for baking, and she and her mother have has shared a recipe for strawberry and cream muffins in support of the campaign.

Jane adds: 

“I think it’s fantastic that just by popping into Morrisons and buying some strawberries that people can help families like ours through the hard times. 

“And it is incredible that Morrisons has pledged to raise £8 million over the next three years, it’ll make such a difference, especially to families in financial need due to the extra costs of cancer.

Daisy and Jane’s strawberry and cream muffin recipe

Daisy with her strawberry and cream muffins

This mixture will make around 12 muffins in standard cases.


  • 280ml double cream
  • 200g caster sugar
  • 2 eggs
  • 1 tsp vanilla extract
  • 400g plain flour
  • 3 tsp baking powder
  • 227g fresh strawberries (tops removed, diced)


  1. Preheat the oven to 180C/fan 160C/gas 5
  2. In an electric food mixer add the double cream, caster sugar, eggs and vanilla extract and mix on a low speed until the sugar has dissolved (around 8 minutes)
  3. When this is done add your plain flour and baking powder to your cream mixture and blend until everything is combined nicely
  4. Gently fold your diced strawberries in to the mixture by hand - try to keep them as intact as you can
  5. Spoon the mixture into your muffin cases; they should be about three quarters full
  6. Cook for 25-30 mins until they the muffins are brown on top, then leave to cool 
  7. Eat your muffins, safe in the knowledge that your muffin eating is helping young lives against cancer

For more information please email claire.monger@clicsargent.org.uk  or call her on 020 8752 2938.