McVitie’s and Morrisons introduce ‘Snack and Give Back’ for CLIC Sargent

This summer, McVitie’s is working with Morrisons to raise crucial funds for the UK’s leading young persons’ cancer charity, CLIC Sargent.

McVitie’s and Morrisons introduce ‘Snack and Give Back’ for CLIC Sargent

From 28th June - 11th July, biscuit fans are encouraged to buy any pack of McVitie’s biscuits from any Morrisons store and 5p from each pack sold will go directly to CLIC Sargent. McVitie’s aims to raise £100,000 across the campaign – and you can help them get there!

Support young cancer patients

Money raised through Snack & Give Back helps CLIC Sargent support young patients and their families with the increased living expenses that can come with a cancer diagnosis. Funds will also go towards expanding the charity’s specialist nursing programme.

In the UK, approximately 4,000 people under the age of 25 are currently diagnosed with cancer every year (CRUK, 2016).

Saying thank you

McVitie’s has also sent some of CLIC Sargent’s hero volunteers who have gone above and beyond for the charity, a big biscuity thank you hamper and biscuit medal each during the campaign, raising awareness of their stories through social media.

These CLIC Sargent ‘biscuit heroes’ include ‘The Hampshire Houdini’, Dan Churchley, who escaped from a straightjacket while dangled upside down beneath Portsmouth’s Spinnaker Tower to raise money for CLIC Sargent. Other special fundraisers include Mel Ward and Kim Fudge, friends who ran the London Marathon for the charity, but raised additional funds by taking requests for ‘carpool karaoke’ performances which they filmed for YouTube.

Love a cup of tea and a biscuit

Rachel Kirby-Rider, Director of Income & Engagement for CLIC Sargent, said: “If our office is anything to go by, a lot of CLIC Sargent supporters love a cup of tea and a biscuit. It is brilliant to know that people will be able to pick up some biccies and help us fight for young lives struck by cancer.”

Laura Gamage, Shopper Marketing Manager at Pladis Global, says: “CLIC Sargent helps young people living with cancer in so many ways, which is why we are delighted to work closely with them and Morrisons, in the hope to raise £100,000 for the invaluable work of their cancer care teams. In particular, helping to fund a new nursing programme that will help train healthcare professionals to make a difference in patients’ lives.”

When cancer strikes young lives, CLIC Sargent helps families limit the damage cancer causes beyond their health. CLIC Sargent is the UK's leading charity for young cancer patients and their families. They provide specialist support to help and guide each young cancer patient and their family.

In January 2017, Morrisons colleagues voted to make CLIC Sargent their Raise A Smile charity partner for the next three years.

pladis is a global biscuit and confectionery company with operations in 130 countries across Europe, the Middle East, Africa, Asia and the Americas. With annual revenues of US$5.2 billion, pladis has 34 factories in 13 countries and employs 26,000. The company, owned by Yildiz Holding, the largest food company in CEEMEA, was established in 2016 when United Biscuits, Ulker, Godiva Chocolatier (excluding stores), and DeMet’s Candy Company united as one global business. The company combines three centuries of baking and confectionery expertise by bringing together its iconic Godiva, McVitie’s and Ulker brands. With a commitment to “promise happiness to the world with every bite”, pladis delights consumers with products in sweet and savoury biscuits, wafer, cake, chocolate, gum and candy categories.