Each celebrity posed in a series of colourful and stylish wigs and was captured at a specially arranged photo shoot with a world-renowned photographer who also stepped in front of the lens for a wig shot of his own.
The individual portraits feature household names like former Pussycat Doll and Dancing on Ice judge Ashley Roberts, TV presenter, model and DJ Laura Whitmore, former TOWIE star and designer Lydia Bright and ex-Eastenders actress Michelle Ryan.
Actress and tireless charity campaigner Joanna Lumley also joined the fun, swapping her signature blonde hair for an auburn wig.
The charity is urging the public to wear a wig on Wig Wednesday (22 May) and make a donation to help CLIC Sargent reduce the impact of childhood cancer.
It is hoped that millions of people across the UK will take part in the fun and wear a wig for the day. Every pound raised will help CLIC Sargent offer vital emotional, practical and financial support to young cancer patients and their families.
Commenting on the launch of the campaign, Ashley Roberts, pictured above, said: “I had a great time with Wig Wednesday. It was a lot of fun picking out my wigs and trying out lots of different looks – and to be doing it all in aid of the UK’s leading cancer charity for children and young people was even better. Hopefully lots of people will get involved with Wig Wednesday and it can raise a lot of money for CLIC Sargent.”
Joanna Lumley added: “Being diagnosed with cancer is a frightening experience. The gruelling, often life-saving treatment involved can last up to three years and frequently leads to children and young people losing their hair. It would be great if you could join me in showing your support for them by getting your wig on and raising money for CLIC Sargent on Wednesday 22 May.”
CLIC Sargent’s National Events Manager, Anna Penwarden said: “Wig Wednesday is a great opportunity for businesses, communities, universities and schools to have fun whilst raising money for charity. Whether you’re going it alone or taking part with friends, family or colleagues, by simply changing your hair for a day you can help CLIC Sargent change lives for children and young people with cancer.”
CLIC Sargent will provide all the help, advice and materials people need to make their event a success, from posters and banners to collection tins and balloons.