Family back berry good deal for kids with cancer

The family of a young Preston boy who is having cancer treatment is backing a campaign for the charity that supports them.

Family back berry good deal for kids with cancer

Georg Ilott, 6, and his family are calling on shoppers to pick up promotional strawberries in Morrisons, where 10% of the sale value will go straight to young people’s cancer charity, CLIC Sargent. The charity supported the Ilotts, of Fulwood, Preston after Georg was diagnosed with Acute Lymphoblastic Leukaemia in January 2016.

A complex situation

Mum, Sara said: “As an organisation, what makes CLIC Sargent stand out is that they cover all aspects that are involved when your child is diagnosed with cancer."

"It is such a complex situation to be in and produces a whole range of issues. It’s a far bigger picture with even bigger implications than people realise - from financial worries and hardship, to mental health and everything in between.”

Strawberry fundraiser

Morrisons British strawberriesMorrisons is reintroducing the charity packs of its own British strawberries, after raising £62,000 for CLIC Sargent last year through the promotion. The packs will feature the Young Lives Vs Cancer logo, and are expected to raise another £62,000 for CLIC Sargent – the UK’s leading charity supporting children and young people with cancer and Morrisons’ charity partner.

Emma Spencer, Morrisons Strawberry Buyer, said: “Our first crop of British Strawberries is always exciting – and this year we are once again delighted to mark this moment by supporting the incredible work CLIC Sargent does to help children, young people and their families facing cancer.”

Transforming support

The money will help Morrisons achieve its target of £8m over three years, to transform the support CLIC Sargent can give to children, young people and their families following a cancer diagnosis. Some of that money will enable CLIC Sargent to extend the grants it offers to families to help with the costs that mount up from day one. Research by CLIC Sargent shows that cancer costs families £600 on average each month.

Sara added:

“Financially, things just start to plummet after your child is diagnosed. Your income is reduced, but your outgoings increase."

"But that’s where CLIC Sargent came in. During the early stages, they provided us with their one-off grant which took the pressure off and let us focus on looking after Georg. Later on in Georg’s treatment, they provided financial advice when we were worried about our mortgage.”

Georg and his strawberries“The help from CLIC Sargent has lightened the load for want of a better expression. All the children’s cancer charities are brilliant and can help in different ways, but CLIC Sargent covers everything from financial to emotional and everything in between. Just making a phone call for you when you can’t focus, or doing something specific for the child to brighten their day are examples of how the organisation can help families dealing with a cancer diagnosis."

“That’s why, when our good friend David Yim asked us what charity he could support on our behalf, we chose CLIC Sargent. He is running the London Marathon for CLIC Sargent to say thanks for the support they have given us.”


After 2 and a half years of treatment, Georg is now in remission but has just over 1 year of treatment ahead of him and has chemotherapy every day.

Morrisons British Strawberries (227g, £2) are available in stores across the country, and online now. You can also help Morrisons reach its target of £8m by donating today.

For more information, please contact Ellie Agnew, Communications Officer at CLIC Sargent, on 07771824563 or email