The UK’s favourite premium popcorn had aimed to raise £30,000 for the charity starting in 2014, but instead raised an impressive £51,839 in three years.
Now the charity has revealed that it will be extending the successful partnership to raise further funds over the next two years.
Money is donated to CLIC Sargent, the leading cancer charity for patients aged under 25, from sales of Metcalfe’s Sea Salt popcorn – charity packs which carry the CLIC Sargent logo.
Rachel Kirby-Rider, Director of Income and Engagement at CLIC Sargent, said: “Everybody enjoys a snack, but to eat a bag of popcorn and know you’re helping to fight for lives struck by cancer is even better.
“We are over the moon that our partnership with Metcalfe’s skinny is set to continue. They have smashed their fundraising targets and regularly donate popcorn to families affected by cancer who are staying at our Homes from Home.
“We also have to thank Metcalfe’s staff for their own fundraising, including running and cycling which has raised even more money. CLIC Sargent is dedicated to fighting for young lives struck by cancer, and we are delighted to have Metcalfe’s continued support with this mission.”
Ashley Hicks, Managing Director, said: “At Metcalfe’s we feel passionate about giving something back and are delighted to support CLIC Sargent and the vital work they do for young cancer sufferers. We look forward to continuing our partnership and raising even more funds for them over the next two years.”