Biggest ever running team
Around 680 runners took to the famous route making it the charity’s biggest ever running team for a single event.
Many runners dressed up as nurses to show support and raise awareness of one of CLIC Sargent’s core services, supporting young cancer patients.
One supporter, Andrew White, went the extra mile and broke the Guinness World Record for the fastest marathon runner dressed as a nurse – Andrew also went on to raise a phenomenal £70,000.
Team JD Wetherspoon stepped out from behind the bar to don their running vests and raised £475,000, while the British Racing Drivers Team swapped wheels for trainers to raise £100,000.
12 celebrities also took on the challenge in aid of CLIC Sargent, including daytime TV star Lorraine Kelly, TV presenter Jenni Falconer and actors and charity ambassadors Kai Owen and Duncan Pow.
Runners were supported by more than 200 volunteers who helped host six noisy cheer points around the course, among other important tasks.
Hitting the headlines
The lead-up to the event and the day itself saw CLIC Sargent hitting the headlines across national and regional media, which raised awareness of the issues faced by children and young people with cancer and the services provided by the charity.
This coverage included interviews with families supported by CLIC Sargent, runners and celebrities. 18-year-old cancer patient Ollie Battye recorded a ‘webumentary’ giving a unique insight into the impact of cancer on a young person that secured coverage in The Sun, Hello, The Daily Mirror and the BBC’s live marathon coverage on the day.
Team CLIC Sargent raises £2million
The £2m raised by the London Marathon contributed to CLIC Sargent’s total income of £26.49m in 2010/11.
This money went towards providing services to support children and young people with cancer, and their families.
The charity was able to provide 4,507 grants to a total value of £934,000 to families struggling to deal with the financial burden of cancer.
This was a 25% increase in the direct financial support provided from the previous year.