Morrisons strawberries to help young lives facing cancer

Our corporate partner, Morrisons, is reintroducing promotional packs of its own British strawberries, where 10% of the sale value will go straight to CLIC Sargent.

Seth enjoying a Morrisons British strawberry, which are on sale now in support of CLIC Sargent.

The packs will feature the Young Lives Vs Cancer logo, and are expected to help raise £62,000 for CLIC Sargent – the UK’s leading charity supporting children and young people with cancer and Morrisons’ charity partner.Morrisons British Strawberries in support of CLIC Sargent

This is the second year Morrisons has run the promotion, after raising just over £61,000 this time last year.

Emma Spencer, Morrisons Strawberry Buyer, said:

“Our first crop of British Strawberries is always exciting – and this year we are once again delighted to mark this moment by supporting the incredible work CLIC Sargent does to help children, young people and their families facing cancer.”

Morrisons colleagues chose CLIC Sargent to be their Raise A Smile charity partner in January 2017. The partnership will last until 2020, and is expected to raise more than £8m. That money will transform the support CLIC Sargent can give to families following a cancer diagnosis.

How it helps

Amber with her pancakes and Morrisons strawberries

One of those families, the Whistons from Woodseats, Sheffield, has been supported by CLIC Sargent since Amber, 8, was diagnosed with a brain tumour at eight months old.

Mum, Lara Joyce, said: “CLIC Sargent is the glue holding us together during what has been a really scary time. They always seem to know the right things to say, or give the best cuddles when words just aren't enough.

“CLIC Sargent staff are wonderfully caring and knowledgeable people at a time when you need help the most. When your child is ill your priorities change. They helped us keep control of the little things when we couldn’t control the big things, like our daughter’s health.”

The family spent eight weeks in Oklahoma, USA, last year while Amber had proton beam therapy to control the growth of her tumour. They have shared their favourite pancake recipe that reminds them of their trip.

“Even though we were out there for treatment, we had the time of our lives” said Lara. “We were so lucky to get that time together as a family. We will be making lots of pancakes with Morrisons British strawberries over the next few weeks to remind us of Oklahoma.”

Morrisons British Strawberries (227g, £2) are available in stores across the country, and online now. 

Amber and Seth's best Oklahoma strawberry pancakes

IngredientsAmber and her brother Seth enjoy their pancakes made with Morrisons strawberries.

  • 6-8 Morrisons British Strawberries, sliced (make sure they are the promotional 227g CLIC Sargent packs)
  • 135g Plain Flour
  • 1 tsp Baking Powder
  • 2 tbsp Caster Sugar
  • 130ml Milk
  • 1 Large Egg
  • 1 tbsp Melted Butter


Sift the flour, baking powder and caster sugar in to bowl. In another bowl, mix the milk, egg and melted butter. 

Add the dry mix to the wet mix and stir until there are no more lumps! Add the sliced strawberries.

Time for the parents! Get them to heat a pancake pan on the hob and add a knob of butter. When it's melted, add a dollop of the mix. Wait for a minute or two, and then flip!

Best served alone or with maple syrup!

For more information, please contact Ellie Agnew, Communications Officer at CLIC Sargent, on 07771824563 or email

About the Morrisons partnership

Morrisons colleagues chose CLIC Sargent to be its charity partner following a staff vote in January 2017 and have already raised more than £3.3million. The three year partnership has a target of £8m that will transform the support CLIC Sargent can give to young people facing cancer.

The money raised will provide five new nurse educators, who can educate other health, social care and education professionals close to patients’ homes so they don’t need to travel miles for specialist care. It will also fund Home Hubs next to specialist cancer treatment hospitals, so families can take a break from hospital life or do simple things like wash clothes and prepare a meal. The partnership fundraising will also allow CLIC Sargent to extend the grants it offers to families to ease the financial burden of cancer, which sees each family face an average £600 a month in additional costs.