Alan Moulder, 5, and his family are calling on shoppers to pick up promotional strawberries in Morrisons, where 10% of the sale value will go straight to CLIC Sargent.
The Moulders, of Banbury, Oxon, have even shared their favourite strawberry milkshake recipe as part of the campaign, which they are backing because of the support they received from CLIC Sargent after Alan was diagnosed with Burkitt’s Lymphoma at just three years old.
Mum Angela, said: “After chemo, Alan had ulcers from his mouth right through his digestive system and could not eat. Jenny, one of the nurses at John Radcliffe Hospital, made him a strawberry milkshake which he managed – and that was all he could manage. When the ulcers cleared he could only eat soft stuff like strawberries, raspberries and melon. Even now strawberries are one of his favourite foods.”
Morrisons is reintroducing the charity packs of its own British strawberries, after raising £62,000 for CLIC Sargent last year through the promotion. The packs will feature the Young Lives Vs Cancer logo, and are expected to raise another £62,000 for CLIC Sargent – the UK’s leading charity supporting children and young people with cancer and Morrisons’ charity partner.
Emma Spencer, Morrisons Strawberry Buyer, said:
“Our first crop of British Strawberries is always exciting – and this year we are once again delighted to mark this moment by supporting the incredible work CLIC Sargent does to help children, young people and their families facing cancer.”
The money will help Morrisons achieve its target of £8m over three years, to transform the support CLIC Sargent can give to children, young people and their families following a cancer diagnosis. Some of that money will enable CLIC Sargent to extend the grants it offers to families to help with the costs that mount up from day one. Research by CLIC Sargent shows that cancer costs families £600 on average each month.
CLIC Sargent support
Alan’s dad Barry said:
“CLIC Sargent was an incredible support to our family throughout our journey."
"We had a social worker who came to see us very early on. She gave us a £170 grant to help with finances, for things like travel. For families like ours who live a 90 minute round trip from hospital, petrol costs start to mount up quickly. That grant meant we could focus on Alan and the needs of his older brother David rather than worrying about the costs building up.”
Morrisons British Strawberries (227g, £2) are available in stores across the country, and online now.
Alan's favourite strawberry milkshake recipe
- 1 punnet of Morrisons British Strawberries
- 200 ml milk
- 3 tsp honey
- 1 scoop of vanilla ice cream
Chop the strawberries and add the honey. Mix well.
Use a blender/ stick blender and whizz. Add the milk and whizz again.
Add the ice cream and give the mix a final whiz.
Pour into chilled glasses and serve.