Londoners rally round to make online sketches for cancer charity’s Wig Wednesday

Big-hearted Londoners including a top director, market traders, firefighters, a police officer, city workers, school children, plus J D Wetherspoon and Lidl UK staff have rallied round to help children and young people’s cancer support charity CLIC Sargent make a series of online sketches to promote its Wig Wednesday fundraiser on 25 May. 

Londoners rally round to make online sketches for cancer charity’s Wig Wednesday

CLIC Sargent hopes the sketches, available to view on Facebook, Twitter and YouTube, will encourage more people to sign-up to wear wacky wigs to schools, colleges and workplaces, or nominate their friends, teachers or colleagues to take part. 

Made on a pro-bono basis by ad director Devon Dickson and a team of industry volunteers, each sketch shows Londoners going about their ordinary business - before it is revealed that they are all wearing outrageous beehives, perms, mohawks and mullets. 

Londoners involved in the sketches include: 

  • Firefighters from Greenwich Fire Station, Greenwich 
  • The actuarial team at Liberty Specialty Markets, Fenchurch Street 
  • Pupils at Riverston School in Eltham, South London 
  • Staff at the Crosse Keye branch of J D Wetherspoon, Gracechurch Street
  • The Tooting branch of Lidl UK
  • The Gasparro family, fruit and veg traders at Leather Lane Market, Holborn 
  • A Metropolitan Police officer 

CLIC Sargent is the UK’s leading cancer support charity for children and young people and their families.  

In the London and South East regions, the charity’s specialist teams of Social Workers, Nurses and Play Specialists support children, young people, and their families receiving treatment at eight hospitals, including Great Ormond Street, The Royal Marsden and University College London Hospital.

The charity also provides free accommodation to families whose loved ones are receiving treatment in London at its Home from Home Paul’s House, so that they can stay nearby when they are needed most, without incurring costly hotel bills.  

CLIC Sargent's Wig Wednesday’s Fundraising Manager Kiren Fernandes said: “We’re looking for Hair-os to organise Wig Wednesday events at schools, colleges, workplaces and with friends, and we hope these sketches inspire even more people to get involved! 

“The money raised by our Hair-os will fund our amazing team of CLIC Sargent Nurses, Social Workers and other services which all help children, young people and their families through the hardest of times.”


For more information please contact Claire Monger on 020 8752 2938 or email 

About childhood cancer

Every day, 10 children and young people in the UK hear the shocking news they have cancer. Treatment normally starts immediately, is often given many miles from home and can last for up to three years. Although survival rates are over 80%, cancer remains the single largest cause of death from disease in children and young people in the UK.

About CLIC Sargent

CLIC Sargent is the UK’s leading cancer charity for children and young people, and their families. We provide clinical, practical and emotional support to help them cope with cancer and get the most out of life. For more information visit 

Note to sub editors

Please note that the name ‘CLIC Sargent’ should not be abbreviated to CLIC, and that the word ‘CLIC’ should always appear in capitals, as above.