Youngsters become ice-cream tasters at Morrisons CCAM party

Morrisons has continued its support for CLIC Sargent this Childhood Cancer Awareness Month with an ice cream party for eight youngsters.

Youngsters become ice-cream tasters at Morrisons CCAM party

The children, who have had cancer or are siblings of young cancer patients, were welcomed to the supermarket’s head office on September 7th. They had come from as far as Glasgow and Tamworth for the event, which included a gold-themed party and an ice cream-tasting session.

"Life-changing partnership"

Rebecca Singleton, Director of Local Solutions and Pricing at Morrisons organised the event with her team. She said: “We wanted to have a special celebration where these children could enjoy being just that – children. To be able to make them smile for a few hours was so worthwhile. We are delighted to be able to support this incredible and life-changing partnership with CLIC Sargent.”

The children enjoyed a party tea with gold balloons and decorations, before taste testing a range of ice cream flavours from supplier Froneri. They voted for the flavours they liked best before each creating an ice-cream sundae for the buyers and suppliers to consider when creating new flavour combinations.

Nikki Rice, from Rotherham, brought her children Riley, 7 and Maddie, 3 to the party. She said:

“It was so lovely to see so many smiles from Maddie and Riley and the other children. They couldn’t wait to tell their grandparents what they had been up to. They keep calling themselves ice cream chefs”.

Donate while you shop

The supermarket, which is partnered with CLIC Sargent until spring 2020, is running a range of promotions to support Childhood Cancer Awareness Month. As well as selling gold pin badges in all stores, customers can pick up a range of products that carry a 5p donation to CLIC Sargent as part of the ‘Every Pack Gives Back’ promotion. Click here for more details.

Families can also mark Childhood Cancer Awareness Month by sending a limited edition gold-themed letterbox bouquet, with £2 from each sale going straight to CLIC Sargent. Click here to buy yours.