18-year-old vlogger Charlotte Eades who was diagnosed with cancer two years ago when she was just 16, is the star of a powerful short film, launching officially online tomorrow (10 June), from children and young people’s cancer support charity CLIC Sargent.
Charlotte and CLIC Sargent hope that the film will raise awareness of the devastating impact cancer has on the lives of the 3,600 children and young people diagnosed in the UK every year, and the film also launches the charity’s new #3outof3 appeal, asking people to donate £3 by text.
The fast-paced 70 second film, which was made on a pro-bono basis by advertising agency McCann Enterprise, sees Charlotte talk through what life has been like since doctors found tumours in her brain and spine in July 2013, against a powerful background of personal photographs and video taken during treatment.
Although Charlotte’s initial prognosis was very poor, her tumours have now begun to shrink and her condition is stable. The film ends with her saying the poignant words: ‘I’m still here’.
The photos of Charlotte in the film contrast starkly with the other details Charlotte shares about teenage life for instance, nights out with friends, and her passion for fashion and beauty.
The film and the charity’s new #3outof3 appeal for donations have been launched as CLIC Sargent is at present only able to support 2 out of every 3 young cancer patients like Charlotte with the emotional, practical, financial and clinical support they need to cope with cancer and its impact on their life.
By 2025 the charity, which is almost entirely dependent on voluntary income, is aiming to reach 3 out of 3 young cancer patients, and hopes the film will attract new supporters to help make its 10-year plan a reality.
Charlotte was picked by McCann Enterprise to star in the film after they discovered her YouTube channel which she set up 11 months ago to inspire other young people with cancer, and to share advice on everything from how to cope with hair loss, to tackling misconceptions about cancer patients.
Charlotte says: “When I was told I had cancer I had no idea that young people could get it. I was pretty naïve. Treatment has been really tough, it has affected my sight and hearing and I’m still undergoing a course of targeted chemotherapy – but I’m still here.
“I’ve had brilliant support from my CLIC Sargent Social Worker every step of the way and the charity’s nurses too, but not everyone is so lucky. I hope that people who see my story will be inspired to support the charity so that it’s able to provide support to every child or young person who needs it.”
Lorraine Clifton, CLIC Sargent’s Chief Executive, says: “Charlotte is amazing and we’re so grateful to her, and McCann Enterprise, for their support in the making of this film.
“Charlotte is just one of the tens of thousands of children and young people we’ve supported over the past ten years - our social workers, nursing staff and other care professionals play a vital role in supporting them and their families through the hardest of times.
“We are determined to be there for every child or young person who needs us, but we’re currently only able to support 2 out of 3 of them. We hope Charlotte’s film will help us make that 3 out of 3.”
Will Shepherd, Creative Director at McCann Enterprise said: “Working with Charlotte has been a real privilege for us. Her spirit and grit are inspiring, and that comes out in the film. We hope that the work we’ve done together will have a lasting legacy, helping CLIC Sargent to attract more supporters and ensure that every young person with cancer, like Charlotte, can get the support they need, when they need it.”
Text THREE to 70007 to donate £3 to CLIC Sargent’s #3outof3 campaign or donate now.
For more information, interview requests with Charlotte or a CLIC Sargent representative, hi-res photography or stills from the film please contact firstname.lastname@example.org or call on 020 8752 2938.
To embed the film into your website please use this link:
CLIC Sargent is the UK’s leading cancer charity for children and young people, and their families. We provide clinical, practical and emotional support to help them cope with cancer and its impact on their lives. For more information visit www.clicsargent.org.uk
About CLIC Sargent’s ‘I’m still here’ film and our new #3outof3 fundraising campaign
CLIC Sargent marks its ten year anniversary this June (from the merger of two successful smaller charities supporting young cancer patients). The ‘I’m still here’ film starring Charlotte Eades launches the charity’s new #3outof3 appeal for donations.
The film ends with the message that CLIC Sargent can currently only support two out of three of the young people who need us – and calls on viewers to join us to help make that three out of three: Let’s make it #3outof3 Text THREE to 70007 to donate £3.
Funds raised by the film will go towards making CLIC Sargent’s ‘Aiming High’ 10 year plan for the future a reality. The Aiming High strategy, which will be launched on 10 June, will mean CLIC Sargent needs to raise an additional £66 million by 2025, above the income it currently raises each year, so that we reach every young person who needs our support.
We rely almost entirely on voluntary income and the generosity of our supporters to fund our vital work. This means that every year we have to raise from scratch the funds we need to provide our services at current levels. Last year we supported more than 6,600 children and young people with cancer and their families. We cannot carry on transforming the lives of young cancer patients and their families without our supporters.
About Aiming High
To be launched on 10 June, Aiming High is our plan to change, over the next ten years, what it means to be diagnosed with cancer when you’re young. By 2025 we will:
1. Continue to support the many thousands of families that rely on our vital services.
2. Be there for every young person who needs us – providing three out of three of them with the practical, financial and emotional support they need.
3. Help young children and young people to rebuild their lives after cancer. This might be helping get life back on track after treatment ends, enabling young cancer survivors to lead full lives and make their own life choices, or supporting families through bereavement.
Every day, 10 children and young people in the UK hear the shocking news they have cancer. Treatment normally starts immediately, is often given many miles from home and can last for up to three years. Although survival rates are over 80%, cancer remains the single largest cause of death from disease in children and young people in the UK.
Note to sub editors
Please note that the name ‘CLIC Sargent’ should not be abbreviated to CLIC, and that the word ‘CLIC’ should always appear in capitals, as above.
About McCann Enterprise
McCann Enterprise is a division of global advertising agency McCann Erickson. McCann Enterprise is a full service agency, specialising in strategic branding, helping organisations understand their own cultures and communicate in a way that expresses who they really are. They create everything from visual identity that captures a client’s essence; to advertising that speaks their voice; to films that project their personality.
McCann Enterprise has been working with CLIC Sargent to help the charity engage and inspire more people to support the charity’s cause, so that it can raise the funds necessary to ensure every child and young person with cancer can get the support they need.