Jason, who has four gold Paralympic medals in the 100 and 200 metre sprints, was given his make-over to mark Childhood Cancer Awareness Month, which is held across the UK and in other countries around the world during September.
Every month, thousands of children and their families have to cope with the devastating impact of a cancer diagnosis. Cancer treatment for children is often gruelling and can start immediately, last as long as three years and take place many miles from home.
CLIC Sargent, the UK’s leading charity for children and young people with cancer, and their families, is asking people to wear a gold ribbon to show they are standing by the thousands of families coping with the devastating impact of a cancer diagnosis and its treatment.
CLIC Sargent provides vital emotional, financial and practical support to families affected by childhood cancer from diagnosis and throughout treatment.
Jason said: “I loved my new gold look; I’m so excited to be raising awareness of this worthy cause. Childhood Cancer Awareness Month is the perfect opportunity to show your support for children and families who are in desperate need of it. I’m challenging everyone to join me in going gold by getting a gold ribbon and wearing it throughout the month of September.”
Jason explains why he is supporting Childhood Cancer Awareness Month in his post on CLIC Sargent’s blog.
Lorraine Clifton, Chief Executive of CLIC Sargent, said: “I think Jason looks great in gold, and it’s wonderful to see him getting involved in Childhood Cancer Awareness Month.
“When a child is diagnosed with cancer life is turned upside down. By supporting Childhood Cancer Awareness Month we can make sure more families get the vital support they need. Go gold and join us in standing by the thousands of families coping with childhood cancer, wear your gold ribbon this September.”
You can also ‘go gold’ by texting ‘GOLD’ to 70030 to donate £3 to CLIC Sargent*. Or add a gold ribbon to your social media profiles and email your MP to ask them to show support for children with cancer. You could even organise a gold-themed fundraising event, like a dress down day at work or a tea party. And you can donate your gold coins to one of our Big Bucket Collections at supermarkets across the UK this September.
*You will be charged £3, plus one message at your standard network rate. 100% of your donation will be received by CLIC Sargent, Registered Charity No: 1107328 and Scotland SC039857. If you have any questions please call 0845 120 4442.