In August Steve Le Flem will take to the saddle for the RideLondon–Surrey 100 Challenge in memory of his niece Abbie Sinkinson.
Abbie was diagnosed with Leukemia at a very young age and died in July 2009.
This year Steve decided to set his sights on a new challenge and signed up for RideLondon, a 100 mile cycle around London’s most famous landmarks as well as incorporating the Surrey hills.
Steve wanted to raise £1,000, and by drumming up support from his family, friends, customers and suppliers via email and Facebook he has managed to raise just over £3,000.
With three months to go until the event Steve is hoping to reach the £5,000 milestone to help children and young people with cancer just like Abbie.
Steve said: "CLIC Sargent was so caring and supportive to Abbie and all of our family during a very hard time.
I will always continue to work as hard as possible to support this great charity that’s close to my heart.
Take on your own cycling challenge
If you’ve been inspired by Steve, you too can grab your bike and head for the open road in the infamous Prudential RideLondon.