We’re already doing a fine job in helping young cancer patients get back on track and parents adjust. But life is getting harder for those we help, so our 2020-2025 strategy will build on what we do and help us to be a better, faster and stronger organisation.
There are three big goals at the centre of our new strategy.
Reach all children and young people with cancer
There are around 900 under-25s struggling with the devastating impact of cancer without CLIC Sargent by their side. We have to get better to change this. We have to be there for anyone who needs the age-specialist support we provide.
This goal is complex, because it isn’t necessarily about increasing resources. There are systemic challenges in the NHS which need tackling, such as some young cancer patients being treated in adult hospitals, or others who don’t need chemotherapy being treated with surgery by teams who don’t know CLIC Sargent. Making the changes needed in the NHS to improve this will be hard, but we love a challenge, and this is a challenge worth fighting for.
To achieve this goal we’ll also develop strategic partnerships and collaborate with other organisations. We’ll create digital solutions. Our communications will maximise our reach by being clear and consistent about how we help. And we’ll improve ways young people can self-refer by making it easier for them to access our services directly.
Create an equitable service across the UK
Over the years, our expert teams across the UK have provided a range of services which have proved a huge benefit to families affected by childhood cancer. Part of this has been specialist support developed by localised teams when they’ve identified specific need.
Those additional services have, in theory, been part of what CLIC Sargent has offered to families, but because they have been different in different places, not everyone could access them. This has led to a varied level of service, leaving families unsure of how exactly we can help them.
We’ll establish a CLIC Sargent offer that all families can access which delivers real impact and is equitable across the UK. This will include our vital financial help, plus a range of primarily digital services, including access to reliable information, advice and guidance from our qualified experts, plus peer-to-peer support.
This will enable us to reach the 900 families we don’t currently support at all. On top of that we will deliver additional specialist services to families who need it most, in an equitable and transparent way.
All this will be underpinned by a revolution in the way we listen to and act on what young cancer patients, and their families, tell us. After all, they know better than anyone what’s it’s like to face cancer. We’ll empower them with a stronger voice inside and outside CLIC Sargent and invite them not just to contribute but co-design our work – from the service we provide to the issues we stand up for – to make sure we are genuinely shaped by them.
Build a more sustainable organisation
We know we’re working in uncertain times. Most UK charities are planning for sustainability rather than significant growth. We will aspire to grow income to continue meeting the increasing need of young cancer patients and their families, but we must be realistic about our resources.
We’ll need to closely monitor finances and improve operations to ensure we’re delivering maximum reach and impact with what we have. We’ll consider how we use our fixed assets, improve procurement, and maximise effectiveness of income streams. We will also build volunteering and diversity to make sure CLIC Sargent is a great place to work.
We need to further build brand awareness to drive more support. We’ll achieve this through giving supporters great experiences and speaking with a stronger voice, with the ability to speak appropriately to different audiences without losing the core essence of our brand.
These are just the headlines. Read our strategy to find out how we will make sure everyone under the age of 25 diagnosed with cancer, and their families, gets the support they need to get through cancer treatment and manage the additional pressures cancer brings.