Children and young people’s cancer support charity CLIC Sargent’s partnership with retailer Lidl UK has reached its fundraising target of £1million – six months ahead of schedule.
The total raised by Lidl shoppers and employees means that CLIC Sargent could fund an incredible 40,000 hours of care for children and young people, and their families, who are going through cancer treatment.
Lidl UK chose CLIC Sargent as its charity of the year in 2012 for a 15-month long partnership with a target of £150,000. The Lidl team smashed the target by raising over double this amount (£358,900), and in January 2014 it committed to a three-year partnership with the charity with the new £1million goal.
The total raised by the partnership has been raised via a mixture of staff engagement and fundraising, alongside cause-related promotions on Lidl products.
Lidl and CLIC Sargent are now in the running for a prestigious Charity Times Award in the Corporate National Partnership of the Year with a Retailer category, and the winner will be announced at ceremony in September.
Lidl is also the lead sponsor for CLIC Sargent’s Childhood Cancer Awareness Month this September, which is highlighting the extra costs families face when a child is in treatment and campaigning for better financial support.
Kate Lee, Chief Executive, CLIC Sargent, said: “To have reached the £1 million target six months ahead of schedule is a phenomenal achievement by all those involved.
We want to say a heartfelt thank you to each and every Lidl employee and shopper who has supported us.
Ronny Gottschlich, CEO, Lidl UK, said: "We are thrilled to have reached our target of £1million.
"CLIC Sargent does such an incredible job supporting young people with cancer, and Lidl is so proud to be linked with a charity that recognises the needs of families and can offer invaluable assistance in such difficult times.
"I would like to take this opportunity to thank our customers and employees as we couldn't have raised the money without their hard work and support."
CLIC Sargent works with children and young people with cancer, and their families, across the UK. Its network of social workers, nurses, play specialists and other services provide emotional, practical, financial and clinical support that helps whole families through cancer treatment.
In addition to the money raised, Lidl’s support for CLIC Sargent is helping the charity promote its work to a wider audience by highlighting it through in-store, print and billboard advertising featuring children supported by the charity, and other communications aimed at employees and shoppers.
For example, in May this year, five-year-old cancer survivor Luke Ross, who has been helped by the charity, was chosen to front the partnership, and appeared on posters in 630 Lidl stores, and in national and regional media features.
And in June, Lidl revealed the incredible moment cancer survivor and football-mad 11-year old, James Preston, met current England goalkeeper Joe Hart in a surprise video that has been watched 350,000 times. As the Official Supermarket of the England Team, Lidl used its partnership with The FA to create the once-in-a-lifetime experience, rewarding James for his brave battle against cancer.
For more information please call the CLIC Sargent press office on 020 8752 2812 or email firstname.lastname@example.org
About CLIC Sargent
CLIC Sargent is the UK’s leading cancer charity for children and young people, and their families. We provide clinical, practical and emotional support to help them cope with cancer and get the most out of life. For more information visit www.clicsargent.org.uk
About cancer in children and young people
Every day, 10 children and young people in the UK hear the shocking news they have cancer. Treatment normally starts immediately, is often given many miles from home and can last for up to three years. Although survival rates are over 80%, cancer remains the single largest cause of death from disease in children and young people in the UK.
Note to sub editors
Please note that the name ‘CLIC Sargent’ should not be abbreviated to CLIC, and that the word ‘CLIC’ should always appear in capitals, as above.
Since establishing itself in the UK in 1994, Lidl has grown consistently and today has over 630 stores in England, Scotland and Wales. Lidl has experienced continue growth with over 6 million British shoppers now flocking to the supermarket each week, half a million more, per week, than in 2015. The family supermarket takes pride in providing top quality products at the lowest possible prices throughout the country from Kirkwall to the Isle of Wight. Regular world food themes give customers a chance to excite their taste buds with a range of produce from all over the world including the South of France, Italy, Poland and Cornwall and in recent years Lidl’s seasonal wine collection has been embraced by the British public, enabling households up and down the country to buy premium wines at incredible value. Whilst its roots may be in Germany, Lidl UK is passionate about working with British producers and two thirds of its products are sourced from the UK. In addition to food, Lidl also has bi-weekly special offer promotions on products ranging from cycling gear to hiking accessories, kitchen gadgets to BBQs. These offers change on a Monday and a Thursday and are subject to availability. For more information and a convenient store locator, please visit www.lidl.co.uk.
About the Charity Times Awards
The Charity Times Awards continue to be the pre-eminent celebration of best practice in the UK charity and not-for-profit sector. The awards are free to enter and open to any UK-based registered charity, or international charity with registered UK offices. Now in their 17th year the awards are run by Charity Times Magazine, the leading title for UK non-profit professionals. This year’s winners will be announced at the Charity Times Awards Gala on 28 September 2016 at the Park Plaza Westminster Bridge, London. www.charitytimes.com/awards @CharityTAwards #CharityTimesAwards