Children and young people with cancer are set to benefit from the staggering success of a charity partnership, which has raised more than £1m in just a few months.
Ahead of forecast
Morrisons colleagues and customers have raised the sum ahead of forecast, just five months into a partnership with CLIC Sargent – the UK’s leading charity for young cancer patients and their families.
Across the country, Morrisons colleagues in 490 stores and 22 sites have taken part in a range of activities from baking, cycling, jumping out of planes and wearing wigs – all to help CLIC Sargent’s fight for young lives against cancer.
Rachel Kirby-Rider, Director of Income & Engagement for CLIC Sargent, said: “We are so excited that this partnership is already surpassing everyone’s expectations and I would like to thank everyone at Morrisons for really getting involved to help our young people and their families.
“We can’t wait to continue building on this success as we continue the partnership, so we can reach our £8m target to help more children and young people facing cancer.”
The fundraising was bolstered by £100,000 this month thanks to McVitie’s, who offered 5p from the sale of every packet of biscuits sold between June 28 and July 11 to CLIC Sargent as part of their Snack & Give Back campaign.
McVitie’s also sent some of CLIC Sargent’s hero volunteers a ‘big biscuity thank you’ hamper and biscuit medal each during the campaign, to celebrate their work going above and beyond for the cause.
Passion and enthusiasm
David Scott, Head of Corporate Affairs at Morrisons, said "We're delighted to have reached this incredible milestone in record time. We've been blown away by the passion and enthusiasm our colleagues and customers have shown for CLIC Sargent"
Money raised through the partnership with Morrisons helps CLIC Sargent support young patients and their families by providing grants to cover increased living expenses that can come with a cancer diagnosis. Funds will also go towards expanding the charity’s specialist nursing programme and other vital projects. In the UK, approximately 4,000 people under the age of 25 are currently diagnosed with cancer every year.