The charity joins Age UK, Banardo’s, BeatBullying, British Heart Foundation and Help the Hospices as the charities to benefit from ITV’s flagship Christmas appeal.
CLIC Sargent’s Director of Fundraising, Lucy Caldicott, said: “Everyone at CLIC Sargent is delighted we’re going to be working with ITV on Text Santa this year. The money we raise together will make a big difference to children and young people with cancer, and their families, and we hope the awareness it creates of the challenges they face will mean more people become long term supporters of the charity and help us increase the vital support we can offer young cancer patients and their families.”
Text Santa, ITV’s annual charity fundraiser, is an entertainment extravaganza, which will air on prime-time TV in December, with a range of fundraising and awareness raising activity in the run-up to the show.
The appeal, which last year raised in total £5.5m, asks people to donate money to benefit the six charities, mainly via text donation or by buying Text Santa merchandise that is on sale through various high street partners.
The money raised for CLIC Sargent will help us fund our core work providing practical and emotional support to children and young people with cancer and their families. And it will also enable us to create, develop and manage a new, fully interactive online community for three years to connect isolated young cancer survivors.