Iain said: "CLIC Sargent is a charity very close at heart to the Cruden family. Throughout his teenage years, my middle brother Simon was diagnosed with multiple brain tumours. Endless visits to and from the hospital for operations and radiotherapy, neither of which were guaranteed to help, the whole family wondering if he will survive, it was a harrowing time for everyone.
"Sometimes all you need is the faint glow of a light in the distance to lead you out of a very dark and uncertain journey; CLIC (as they were known back then) were our very own beacon.
"The help and support provided to Simon and the family during this time was crucial and is a debt that we feel can never be repaid despite the countless amounts of volunteering that we as a family (including Simon) have done over the years.
"When I'd chosen RideLondon as my first ever imperial ton distance event, there was only one charity in mind to attempt the challenge in aid of, CLIC Sargent.
"Not only would it help to raise money for a wonderful charity that I have a close bond with, but when the inevitable happens during the event and the legs start screaming, the thought of what the money raised will do and the lives it will touch would spur me on.
"There was much support and build up to the event provided by the team such as expert nutritional advice, sharing stories and tips with fellow fundraisers, not to mention the awesome jerseys we got given (which coincidentally matched to my club shorts - fashion sense is a must even with lycra!).
"After four solid months of focused training, a clean bike and plenty of carbs, I rolled up to the start line and was set off at 7.48am. I instantly felt a little more composed about the challenge ahead when I noticed to my left there was a small group of 3 cyclists attempting to same feat on Boris Bikes!
A mental boost
"The conditions were perfect, I was thoroughly in the zone and fixated on the target time of sub five hours that I'd set myself. Despite all of this, cycling can be an extremely lonely experience and self doubt can creep in at times, and this challenge was no exception.
"Thankfully, the very eagle eyed CLIC Sargent gang had placed themselves at very strategic points along the course to cheer us on as we rode past once they spotted us. I never imagined that a group of a maximum of 10 people could sound like an entire stadium cheer as I rode past and boy did it help give a much needed mental boost.
"Coming into Central London for the final few miles was one of the fondest memories I've ever had; the streets were lined with rowdy spectators, there was a big tail wind and my Garmin stats were telling me I was well within my target time and there was still plenty left in the tank.
"Crossing the line (in 4:52:38) was the biggest feeling of elation and achievement, and I was lucky to share that with my parents at the finish line. We quickly headed off to the Park Lane Hilton hotel for the CLIC Sargent reception where I scoffed everything in sight and took a much needed breather.
"The perfect end to the challenge was receiving a leg massage that was very kindly arranged by CS as part of the reception; I'd walked into the reception like I had rickets but floated out afterwards thanks to that!
"In summary, the whole experience will sit with my for the rest of my life and I will be eternally grateful for the support provided by CLIC Sargent before, during and after the event; it was, in my eyes, way beyond the call of duty or what I expected and it all helped contribute to me smashing my target, but more importantly raising as much money possible for this amazing charity.
"I would not hesitate for a second to recommend taking on this challenge through CLIC Sargent."
Find out more
Sign up today to join the CLIC Sargent RideLondon team.
For more information about this event, please contact the Sports and Challenges team on 0845 602 4770 or email email@example.com