At the end of July we announced that Lidl UK had reached its initial fundraising target of £1million six months ahead of schedule. The extra £600,000 raised since then means that Lidl’s support since the beginning of our partnership has been able to fund an incredible 64,000 hours of care for children and young people who are going through cancer treatment.
The money has been raised through a mixture of staff fundraising activities and corporate donations alongside promotions on Lidl products. For example, during Childhood Cancer Awareness Month in September Lidl UK employees across the country dressed as superheroes for a week, which raised over £75,000. And for every pack of Lidl’s 2016 charity Christmas cards sold this year 25p of the 99p cost is donated to CLIC Sargent.
Kate Lee, CEO, CLIC Sargent, said: “Lidl employees and customers have done CLIC Sargent proud in 2016 – raising the most money ever in the four years we’ve been their charity partner.
“Thank you to every single person who has helped to achieve this amazing total – from the marathon runners, cake bakers and fancy dress superheroes, to the shoppers who bought the Lidl products CLIC Sargent benefited from.
“Your backing has meant that CLIC Sargent’s Cancer Care Teams have been able to support young cancer patients and their parents when they’ve needed us most, and for this we will be forever grateful.”
Daniela Tulip, Head of CSR, Lidl UK, said: “We’re absolutely thrilled to have raised such a significant amount for CLIC Sargent since the beginning of our partnership in 2012.
"This is testament to the hard work and dedication of Lidl employees across the country, without whom we couldn’t have smashed our target.
"It has been incredibly rewarding to work with such a fantastic charity and to see the direct impact that our funds have had on the families that are supported by CLIC Sargent.”
Jess Lusher is the mum of 5-year-old cancer survivor Luke Ross, who was supported by CLIC Sargent, and chosen as the face of the campaign earlier this year.
Jess comments: “It’s amazing that Lidl has raised £1.6 million for CLIC Sargent over the past four years!
"Luke started fronting Lidl’s appeal for CLIC Sargent in February, and I’m so proud we’ve helped their employees and shoppers to raise £600,000 over target.”