The supermarket’s 490 stores and 22 sites are getting ready to raise money for charity partner CLIC Sargent, the UKs leading charity for young people with cancer. Between August 21 and September 3, branches are doing everything from holding full-on fetes to hosting headdress competitions and carnival quizzes.
Kate Lightfoot, Senior Account Manager at CLIC Sargent, said: “Morrisons stores and sites across the UK are proving they know how to throw a party, and with our partnership already surpassing all fundraising expectations, we can’t wait to see what Carnival brings."
"Every penny raised helps CLIC Sargent be there for even more families, when the doctor says it cancer. Together with Morrisons we can stop cancer destroying young lives.”
All money raised by Morrisons during Carnival will be match-funded by the Morrisons Foundation – the chain’s charitable arm that offers grants to projects that improve people’s lives and match-funding for Morrisons colleagues.
Sam Burden, from the Morrisons Foundation, said: “We are committed to improving the communities where our customers live, and in recognition of both the incredible efforts our colleagues are going to and the immeasurable change CLIC Sargent makes to families, we wanted to support the Carnival fundraising drive.”
Morrisons colleagues chose CLIC Sargent to be its charity partner following a staff vote in January this year. The three year partnership has a target of £8m that will transform the support CLIC Sargent can give to young people facing cancer.
The money raised will provide five new nurse educators, who can educate other health, social care and education professionals close to patients’ homes so they don’t need to travel miles for specialist care. It will also fund Home Hubs next to specialist cancer treatment hospitals, so families can take a break from hospital life or do simple things like wash clothes and prepare a meal. The partnership fundraising will also allow CLIC Sargent to extend the grants it offers to families to ease the financial burden of cancer, which is on average £600 a month per family.
Morrisons colleagues and customers reached the £1m milestone in July – ahead of forecast.