Leena shared her ‘no makeup, no hair selfie’ as part of the current #nomakeupselfie campaign.
She took the photo in 2006. We supported Leena then and continue to support her now. Leena is asking everyone to show their support for children and young people with cancer by joining in with the campaign.
Tag CLIC Sargent on Facebook or include CLIC Sargent’s Twitter handle @CLIC_Sargent in your #nomakeupselfie and donate to CLIC Sargent. To donate £3 text HELP to 70030 or donate online.
Support other children and young people with cancer today with your #nomakeupselfie
About the no makeup selfie trend
This social media trend aimed at increasing cancer awareness has already resulted in increased donations to CLIC Sargent.
People have been digging deep for CLIC Sargent as a result of the 'no makeup selfie’ trend.
The viral campaign has seen thousands of women posting pictures of themselves without makeup to social media sites using the hashtags #nomakeupselfie, #barefacedselfie and #cancerawareness.
It is not known who started the trend or why, but the campaign, which has flooded Twitter, Instagram and Facebook, has raised awareness of cancer and its impact and prompted people to donate money to cancer charities, including CLIC Sargent.
CLIC Sargent’s Director of Fundraising Lucy Caldicott said: “The barefaced selfies have inspired thousands of people to raise awareness of cancer and its impact on families.
“We’ve seen above average donations to CLIC Sargent online and the more money we raise the more children and young people we can help.
“Every day 10 children and young people are diagnosed with cancer and CLIC Sargent supports them by providing clinical, practical, financial and emotional support to help them cope with their illness and get the most out of life.
“Children with cancer often face months or years of gruelling treatment and people’s donations will help us support children and families through an incredibly difficult period in their lives.”
To donate £3 to CLIC Sargent text HELP to 70030 or donate online.