Sainsbury’s Trowbridge transformed its foyer and checkout area into a sea of pink and gold in September to mark the start of a year long partnership with CLIC Sargent.
CLIC Sargent Fundraising Manager, Kiren Fernandes spoke to customers whilst he store held a bucket collect and sold counter top ribbons, raising £1,000.
Employees have plenty of fundraising events planned and will be working closely with CLIC Sargent’s shop based in Trowbridge to reach the fundraising target of £5,000 over the next year.
In May, employees at the store will also taking part in CLIC Sargent’s Wig Wednesday and wearing wigs to raise funds for children and young people with cancer, and their families.
Store manager, Lewis Pancott, said: “We so excited to be supporting CLIC Sargent this year!
"We’d like to thank our very generous customers for their donations and helping us kick start the partnership so fantastically. We are delighted to have fund raised such as fantastic amount of money in a short period of time.
"Our customers can find out more about CLIC Sargent and it’s impact in Trowbridge at our information board. They can even keep an eye on our fundraising total!”
Last year, CLIC Sargent helped to support 71 Wiltshire families with one in ten coming from Trowbridge itself.
Area Fundraising Manager at CLIC Sargent, Kiren Fernandes, said: "We are delighted that Sainsbury’s in Trowbridge have chosen to support children and young people with cancer, and their families in Wiltshire.
"The money raised over the course of the partnership will make a real difference to our work to reduce the effect of childhood cancer.”