Over 100 children and adults from Bath-based theatre schools and musical theatre groups took to the streets of Bath on Saturday to feature in a one-off flashmob to help CLIC Sargent launch its new UK-wide campaign, Wig Wednesday.
The charity is calling for people across the UK to get involved in Wig Wednesday in May and organised the Bath ‘Flashbob’ to help raise awareness of the campaign.
Wig Wednesday, which will take place on Wednesday 22 May, is designed to encourage schools, workplaces and groups of friends to wear a wig for a day and donate to CLIC Sargent while showing their support for children and young people, who often lose their hair whilst undergoing treatment for cancer.
On Saturday the performers aged from 7 to 70 put on their wigs and took shoppers at the SouthGate centre by surprise when they took over the shopping area and staged a fun dance to raise awareness.
CLIC Sargent National Events Manager, Anna Penwarden says, “Wig Wednesday is a great opportunity for businesses, communities, universities and schools to have fun whilst raising money for charity. We were really excited to stage the Flashbob in Bath to help raise awareness of the event, and hope it will encourage people across the UK to get involved and take part in the event. The Flashbob certainly took Bath shoppers by surprise and I’d like to say a huge thank you to Curtain Up Theatre School and everyone who took part on the day.”
Sarah Carter, Principal at Curtain Up Theatre School, says, “Taking part to help CLIC Sargent promote Wig Wednesday and to try to help boost awareness of such an important charity was a true honour for us all.”
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