Morrisons and CLIC Sargent have launched a festive film highlighting the realities of cancer at Christmas.
The film shows 12 children singing ‘Jingle Bells’ before it becomes clear that they have all received treatment for cancer.
The children are seen ringing the End of Treatment Bell – which marks the point at which chemotherapy, radiotherapy or other treatment finishes. The bell is rung in many children’s cancer wards throughout the UK to mark this important moment.
Rachel Kirby-Rider, Director of Income and Engagement at CLIC Sargent, said:
“While we think of sleigh bells at Christmas, children with cancer may be thinking of the End of Treatment Bell. We have created this video to show that cancer rewrites Christmas, but CLIC Sargent is there to support every child, young person and family from the moment of diagnosis.”
Morrisons recorded the 70 second video as part of its partnership with CLIC Sargent until 2020. It features children ages 4 – 12 from across England, Scotland and Wales who have all been supported by CLIC Sargent following a cancer diagnosis.
Andy Atkinson, Group Customer and Marketing Director at Morrisons, said:
“Earlier this year, Morrisons staff decided that we should work with CLIC Sargent a charity that supports two out of every three children and young people diagnosed with cancer in the UK together with their families. It’s such important work and with this video we want to help them tell their story.”
Some of the stars of the Jingle Bells video have shared their cancer story.
Morrisons is partnered with CLIC Sargent until 2020, with a fundraising target of £8m. Find out more about how Morrisons fundraising will help CLIC Sargent.