Morrisons is ending the first year of its charity partnership in a strong position, having raised £3,040,000 for children, young people and their families facing cancer. That is more than they have ever raised for a charity partner in a year.
A life-changing difference
Kate Lee, CEO of CLIC Sargent, said: “Our partnership with Morrisons is making a life-changing difference to families facing cancer by helping us deliver services that we simply could not provide before.
“Thanks to Morrisons, we have handed out hundreds of thousands of pounds in grants to ease the financial burden cancer brings and developed a brand new grant for those in extreme financial hardship."
We have also recruited two brand new nurse educators – an entirely new role within the NHS – to provide specialist cancer care training outside of the primary cancer hospitals.”
CLIC Sargent is the UK’s biggest charity supporting children and young people with cancer. It helps 2 out of 3 children and young people diagnosed in the UK by offering emotional, financial and practical support.
David Scott, Head of Corporate Services at Morrisons, said: “Our colleagues have got behind CLIC Sargent’s cause from day one, and have been tirelessly working to make this charity partnership our best yet.
"The generosity of our customers means that we are on track to achieving our ambitious targets, and we hope they will continue to support the cause as we enter the second year of our partnership.”
Getting to £3m
The partnership, which includes £1.9m in colleague fundraising, has been bolstered by a number of cause-related marketing promotions with companies including McVitie’s and Seabrook crisps. The Morrisons Foundation, the independent charity set up by Morrisons, has also provided colleague match-funding.
On February 4, Morrisons will hold its biggest fundraiser for CLIC Sargent when it marks World Cancer Day. Band Against Cancer wristbands are available in all stores now, and a nationwide fundraising day will be held across the company on the day itself.