Children and young people’s cancer support charity CLIC Sargent and its charity partner Lidl UK are in the running for a prestigious Charity Times Award.
CLIC Sargent and Lidl are nominated in the Corporate National Partnership of the Year with a Retailer category, alongside seven other charity ventures including Cancer Research UK’s partnership with TK Maxx. The winner will be announced at a ceremony in London on 28 September.
CLIC Sargent works with children and young people with cancer, and their families, across the UK. Its network of social workers, nurses, play specialists and other services provide emotional, practical, financial and clinical support that helps whole families through the hardest of times.
So far, Lidl shoppers and employees have raised £910,000, which could fund the running costs of CLIC Sargent’s entire Homes from Home network for over a year. The homes provide free accommodation for families, close to the hospitals where their loved one is being treated.
The total raised by the partnership has been raised via a mixture of staff engagement and fundraising alongside cause-related promotions on Lidl products. Thanks to strong support, Lidl is expected to reach its £1 million target later this summer - six months ahead of schedule.
Fern McDonald, Corporate Fundraising Manager, CLIC Sargent, said:
“Our partnership with Lidl is special. It has gone from being one year of employee fundraising to a multi-year, multifaceted, £1 million partnership that smashes targets at every stage.
“Thanks to Lidl, we’ve been able to highlight the impact of this crucial funding through in-store, print and billboard advertising featuring childhood cancer survivors, and other communications aimed at employees and shoppers.
“This has helped engage Lidl’s key audiences with fundraising on an emotional level, and helped raise further awareness of CLIC Sargent’s vital work.”
Georgina Hall, Head of Communications, Lidl UK, said:
"We are delighted to be named on the shortlist for Corporate National Partnership of the Year at the Charity Times awards. CLIC Sargent does such an incredible job, supporting young people with cancer, and Lidl are so proud to be linked with a charity that recognises the needs of families and can offer invaluable assistance."
In May this year, five-year-old cancer survivor Luke Ross, who has been helped by the charity, was chosen to front the partnership, and appeared on posters in 630 Lidl stores, and in national and regional media features.
And in June, Lidl revealed the incredible moment cancer survivor and football-mad 11-year old, James Preston, met current England goalkeeper Joe Hart in a surprise video that has been watched 350,000 times. As the Official Supermarket of the England Team, Lidl used its partnership with The FA to create the once-in-a-lifetime experience, rewarding James for his brave battle against cancer.
Now, Lidl’s sponsorship of CLIC Sargent’s Childhood Cancer Awareness Month this September will help the charity highlight the extra costs families face when a child is in treatment, and to campaign for better financial support.
For more information please call the CLIC Sargent press office on 020 8752 2812 or email firstname.lastname@example.org
About CLIC Sargent
CLIC Sargent is the UK’s leading cancer charity for children and young people, and their families. We provide clinical, practical and emotional support to help them cope with cancer and get the most out of life. For more information visit www.clicsargent.org.uk
About cancer in children and young people
Every day, 10 children and young people in the UK hear the shocking news they have cancer. Treatment normally starts immediately, is often given many miles from home and can last for up to three years. Although survival rates are over 80%, cancer remains the single largest cause of death from disease in children and young people in the UK.
Note to sub editors
Please note that the name ‘CLIC Sargent’ should not be abbreviated to CLIC, and that the word ‘CLIC’ should always appear in capitals, as above.
Since establishing itself in the UK in 1994, Lidl has grown consistently and today has over 630 stores in England, Scotland and Wales. Lidl, which was crowned Grocer of the Year at the 2015 Grocer Gold awards, takes pride in providing top quality products at the lowest possible prices throughout the country from Kirkwall to the Isle of Wight. In recent years Lidl’s quarterly wine collection has been embraced by the British public, enabling households up and down the country to buy premium wines such as Châteauneuf-du-Pape at incredible value. Regular world food themes give customers a chance to excite their taste buds with a range of produce from all over the world including the South of France, Italy, Poland and Cornwall. Whilst its roots may be in Germany, Lidl UK is passionate about working with British producers and two thirds of its products are sourced from the UK. In addition to food, Lidl also has bi-weekly special offer promotions on products ranging from cycling gear to angling accessories, computers to BBQs, and lawnmowers. These offers change on a Monday and a Thursday and are subject to availability. For more information and a convenient store locator, please visit www.lidl.co.uk
About the Charity Times Awards
The Charity Times Awards continue to be the pre-eminent celebration of best practice in the UK charity and not-for-profit sector. The awards are free to enter and open to any UK-based registered charity, or international charity with registered UK offices. Now in their 17th year the awards are run by Charity Times Magazine, the leading title for UK non-profit professionals. This year’s winners will be announced at the Charity Times Awards Gala on 28 September 2016 at the Park Plaza Westminster Bridge, London. www.charitytimes.com/awards @CharityTAwards #CharityTimesAwards