At the centre of the stores own Wig Wednesday event was the launch of novelist Jeni Obourn’s debut novel, ‘The Image of Survival’.
The novel tells the story of teenage cancer survivor, Sophia Darcy as she struggles to find the meaning of life in the year that follows her remission. The novel is based largely on Jeni’s own experiences following her diagnosis of Hodgkin Lymphoma at the age of 15.
To show her support, Jeni donated all profits made from the sales and pre-orders of the book on Wig Wednesday to go to CLIC Sargent.
Jeni said: “I not only hoped to raise a good amount of money for CLIC Sargent but also raise awareness. I think their Wig Wednesday campaign is a great event and CLIC Sargent does fantastic work with young people with cancer and their families.
CLIC Sargent Fundraising Manager, Kiren Fernandes said: “Being diagnosed with cancer is a frightening experience for many reasons. One particularly upsetting aspect of the journey is hair loss and having to wear a wig. This initiative is designed for people to show that they care about the children and young people who go through this experience, while also fundraising to support them.
"We'd like to thank Jeni for generously donating the sales of her first book to us and of course all the staff at the Well’s store for donning a wig to raise funds for the children and young people we support.”
For more information
If you would like to find out about other ways that you can help raise funds for CLIC Sargent, please contact Kiren Fernandes on 0117 311 2620 or email: email@example.com.