From August to October 2015, Adnams shops across the country asked customers if they’d like to round up their purchase to the nearest pound and donate the change to support CLIC Sargent.
Quick and simple
Sarah Fisk, corporate communications assistant at Adnams, said: “Pennies is a quick, simple and great way to help raise much needed funds. Most customers shopping at our stores pay by card, and Pennies gives every card-payer an option to round up their purchase and donate the change to charity by just one press of a button.”
Since first adopting the Pennies scheme in late 2012, Adnams customers have raised a staggering £104,000 for good causes.
CLIC Sargent Fundraising Manager Daisy Turner said: "I would like to thank the staff in each of the stores who gladly promote the Pennies scheme, and all the customers who have pressed “yes” to donate their pennies to support CLIC Sargent.
"I would urge other businesses to consider implementing the technology as it is the easiest way for customers to donate to great causes and really make a difference to the community."
CLIC Sargent’s Care Professionals based in Ipswich and Addenbrooke’s hospitals consists of specialist nurses, play specialists, social workers and youth workers who provide clinical, practical, emotional and financial support to help local children and young people cope with cancer and get the most out of life.