Seabrook is working with Morrisons to ‘Raise a Packet’ by donating 5p per pack of multipack crisps sold in Morrisons stores between September 6 and September 26 to the supermarket’s charity partner, CLIC Sargent.
It is hoped the two-week promotion will raise £30,000 for CLIC Sargent, the UK's leading charity for young people with cancer and their families.
Rachel Kirby-Rider, Director of Income and Engagement at CLIC Sargent, said: “Having got off to an incredible start with our charity partnership with Morrisons, we are delighted to be partnering with Seabrook, another Yorkshire institution."
"Every packet sold over the coming weeks will enable us to reach more families when cancer strikes.”
Seabrook sent packets of crisps to principle cancer treatment centres across the country last week, giving CLIC Sargent social workers at Great Ormond Street Hospital, Sheffield Children’s Hospital, Royal Manchester Children’s Hospital, Southampton General Hospital and John Radcliffe Hospital, Oxford the chance to enjoy a treat during their breaks.
Jon Wood, Commercial Director at Seabrook, said:
“We are proud to support CLIC Sargent and join their fight for young lives against cancer."
"A diagnosis devastates young people and families emotionally, physically and financially, and CLIC Sargent is there to limit the damage cancer causes by offering practical support such as grants, support and spaces near hospitals for families to do simple things like laundry.”
All six pack crisps sold between September 6 and September 26 at Morrisons stores across the UK are included in the fundraising promotion. The total will go towards the Morrisons charity partnership target of £8m over three years.
David Scott, Head of Corporate Affairs at Morrisons, said: “It is great that Seabrook are coming on board to help us reach our target for CLIC Sargent young people and their families. We are proud to bring this fundraising promotion in to stores, so more people can benefit from the amazing work CLIC Sargent does for families across the UK.”
Transforming our support
Morrisons colleagues chose CLIC Sargent to be its charity partner following a staff vote in January this year. The fundraising will transform the support CLIC Sargent can give to young people facing cancer. The money raised will provide five new nurse educators, who can educate other health, social care and education professionals close to patients’ homes so they don’t need to travel miles for specialist care. It will also fund Home Hubs next to specialist cancer treatment hospitals, so families can take a break from hospital life or do simple things like wash clothes and prepare a meal. The partnership fundraising will also allow CLIC Sargent to extend the grants it offers to families to ease the financial burden of cancer, which is on average £600 a month per family.
Morrisons colleagues and customers reached the £1m fundraising milestone in July – ahead of forecast.