For three months from August to October, Adnams shops across the country will be asking customers if they’d like to round up their purchase to the nearest pound and donate the change to support CLIC Sargent.
Sarah Fisk, Adnams corporate communications assistant, said: “Pennies is a quick, simple and great way for everyone to help raise much needed funds.
"Most customers shopping at our Cellar & Kitchen Stores pay by card, and Pennies gives every card-payer an option to round up their purchase and donate the change to charity by just one press of a button.”
The partnership with CLIC Sargent is one of many local and national charity partnerships which Adnams have undertaken since first adopting the Pennies scheme in late 2012.
To date via Pennies, Adnams customers have raised a staggering £80,000 for good causes.
CLIC Sargent Fundraising Manager Daisy Turner said: “We are thrilled that Adnams have kindly given CLIC Sargent this wonderful opportunity.
"The three-month period includes Childhood Cancer Awareness Month in September and we hope customers will say 'yes' and donate their pennies to support families coping with childhood cancer.”
Where can you donate?
Adnams customers can expect to find the Pennies sign in each of the 10 stores in: Southwold, Woodbridge, Aldeburgh, Hadleigh, Norwich, Harleston, Holkham, Holt, Saffron Waldon in Essex and Stamford in Lincolnshire.