Morrisons is reducing the price of the perfect tea and coffee break while raising money for young lives facing cancer.
The promotion, Every Pack Gives Back, is across 32 lines of tea, coffee, biscuit and cereal bars. It is the first time Morrisons has brought so many brands together in support of its charity partner, CLIC Sargent.
Selected Kelloggs, McVities, Cadbury, Belvita, Nescafe and Yorkshire Tea products are on sale between May 2nd and May 29th, with 5p per pack going to CLIC Sargent to help children, young people and their families facing cancer.
John Gunton, Senior Buying Manager at Morrisons, said:
“This campaign is a first for Morrisons, and we are proud to be able to offer the best value to our customers while supporting the work of our charity partner, CLIC Sargent. Thanks to the generosity of our colleagues and customers we have already raised almost £3.8million for young lives facing cancer – and with Every Pack Gives Back we hope to reach the £4million milestone.”
‘Every Pack Gives Back’ is part of a partnership between Morrisons and CLIC Sargent – the UK’s leading charity supporting children and young people with cancer. The partnership has a target of £8m which will transform the support CLIC Sargent can give to families following a cancer diagnosis.
Kate Lightfoot, Senior Account Manager at CLIC Sargent, said: “We are delighted that Morrisons are supporting CLIC Sargent with these tea and coffee break deals. Every penny raised through the Morrisons partnership means families facing cancer can get CLIC Sargent support. We offer a tailored package of support for each family, so they can concentrate on the important things like their child getting well.
“Thanks to Morrisons, we can be there for even more families following a cancer diagnosis.”
Morrisons colleagues chose CLIC Sargent to be its charity partner following a staff vote in January 2017 and have already raised more than £3.3million. The three year partnership has a target of £8m that will transform the support CLIC Sargent can give to young people facing cancer. The money raised will provide five new nurse educators, who can educate other health, social care and education professionals close to patients’ homes so they don’t need to travel miles for specialist care. It will also fund Home Hubs next to specialist cancer treatment hospitals, so families can take a break from hospital life or do simple things like wash clothes and prepare a meal. The partnership fundraising will also allow CLIC Sargent to extend the grants it offers to families to ease the financial burden of cancer, which sees each family face an average £600 a month in additional costs.
About cancer in children and young people
Today, 11 more children and young people in the UK will hear the devastating news that they have cancer. Treatment normally starts immediately, is often given many miles from home and can last for up to three years. Although survival rates are over 80%, cancer remains the single largest cause of death from disease in children and young people in the UK.
About CLIC Sargent
When cancer strikes young lives CLIC Sargent helps families limit the damage cancer causes beyond their health. CLIC Sargent is the UK’s leading charity for young cancer patients and their families. We provide specialist support, to help and guide each young cancer patient and their family. We will fight tirelessly for them, individually, locally and nationally. For more information, visit www.clicsargent.org.uk
Note to sub editors
Please note that the name ‘CLIC Sargent’ should not be abbreviated to CLIC, and that the word ‘CLIC’ should always appear in capitals, as above.