Today CLIC Sargent is launching its #Nofilter4cancer campaign, a month-long awareness drive which aims to reveal the ‘hidden costs’ of cancer for young people in body image, self-care and mental health.
During the month, the Charity will be exploring views on confidence, body image, self-care and mental health – all of which can be affected by cancer.
Tell it like it is
Using real life stories through videos and photography, young people are at the heart of the campaign. Their stories, plus professional photography, a new CLIC Sargent information resource, a new policy report and CLIC Sargent’s social media channels, this young people-led online campaign will tell it like it is.
To kick start the month, a group of young cancer survivors have released a touching music video as a ‘virtual choir’. The 23 singers, all of whom have been affected by cancer, were all asked to sing pop superstar Sia’s The Greatest at various times throughout the year.
Some performed on stage, some in a studio, and some still in their hospital bed. These were then brought together into one powerful video by CLIC Sargent. Two more young former patients helped to produce the finished video.
Kate Lee, Chief Executive at CLIC Sargent, said: “Together with young people, we are exposing the hidden costs of cancer and talk about what life really looks like for them. This campaign gives young people the power to explore body image and mental health issues and tell it how it is, unfiltered.
“Follow #nofilter4cancer this month, to see real stories and experiences of young cancer patients, our report into the hidden mental health costs of cancer, and our new resources to help them take back control.”