Snack brand Metcalfe’s skinny popcorn® began supporting CLIC Sargent in 2014, pledging to raise £30,000 for CLIC Sargent over three years. In 2017 Metcalfe’s® announced that it had smashed its fundraising target, raising more than £50,000.
Now the company has pledged to raise even more over the coming years. Metcalfe’s® will make a donation for each pack of sea salt flavour charity popcorn sold.
Metcalfe's skinny pledge
Metcalfe’s skinny has pledged to raise at least £30,000 for CLIC Sargent from the sale of CLIC Sargent Sea Salt over two years.
For every pack of Sea Salt popcorn sold, Metcalfe’s skinny will make a donation to CLIC Sargent.
About the partnership
The charity partnership launched in February 2014, with a popcorn party at CLIC Sargent’s Home from Home in London.
Money is donated to CLIC Sargent from sales of Metcalfe’s® Sea Salt popcorn – charity packs which carry the CLIC Sargent logo.
CLIC Sargent Director of Income and Engagement Rachel Kirby-Rider said: “Everybody enjoys a snack, but to eat a bag of popcorn and know you’re helping to fight for lives struck by cancer is even better.
“We are over the moon that our partnership with Metcalfe’s skinny popcorn® is set to continue. They have smashed their fundraising targets and regularly donate popcorn to families affected by cancer who are staying at our Homes from Home.
“We are also able to raise great awareness of the range of support we provide on one of their popular products.”
Ashley Hicks, Managing Director of Metcalfe’s®, said: “We feel passionate about giving something back and are delighted to support CLIC Sargent and the vital work they do for young cancer patients.
"We look forward to continuing our partnership and raising even more funds for them over the coming years.”
At 87 calories a bag, Metcalfe’s® Sea Salt charity popcorn is the perfect lighter snack*, whether on-the-go or relaxing in front of a film.
Buy your Popcorn
You can get your packet of Metcalfe’s® charity ‘Sea Salt’ popcorn from retailers including Sainsbury’s, Waitrose, Tesco and Ocado, as well as Independent Food Retailers.
To find out how your business can help raise funds for CLIC Sargent, please contact our Corporate Fundraising team on: firstname.lastname@example.org
*At least 30% less fat than average salted popcorn