Tesco Charity of the Year 2010/11

CLIC Sargent’s aim was to raise £5million to help fund specialist children’s cancer nurses across the UK.  The target was smashed by nearly 50%, raising £7,201,670.

Tesco Charity of the Year 2010/11

This is a fantastic example of what can be achieved through a charity partnership. A dedicated team at CLIC Sargent managed the partnership, including a campaign manager, account managers and a PR manager, all supporting Tesco employees.

Fundraising

Tesco employees from Head Office, stores and distribution centres along with customers from across the UK embraced and supported the partnership through a variety of fun and exciting events, including fancy dress days, static cycles, head shaves and large corporate events. Tesco Bank also donated every time a Tesco ATM was used.

Cause related marketing

We worked with various Tesco suppliers to create innovative and successful CRM campaigns, such as an in-car air freshener (the bestselling air freshener for Tesco ever) and a range of greeting cards. In January 2011, Tesco launched their biggest ever cross-brand promotion to benefit CLIC Sargent, involving five different suppliers and 60 different household products sold in store and online. Acclaimed designer, Orla Kiely, also created a range of collectible, limited edition reusable shopping bags, sold exclusively through Tesco, to help fundraise for CLIC Sargent. Tesco raised over a million pounds through cause related marketing campaigns alone. 

Communication

Tesco staff were kept up to date with the latest news, stories and photos of some of their amazing fundraising events on a bespoke Tesco partnership microsite.

Share