Specialty jeweller retailer Signet has partnered with CLIC Sargent as its national charity partner.
About the partnership
Signet and CLIC Sargent want to support children and young people with cancer and their families.
The high street jewellery retailer is launching the three year partnership by selling George, the CLIC Sargent bear in Signet's H Samuel, Ernest Jones and Leslie Davis stores nationwide between October and December 2014.
George the bear
George, the CLIC Sargent bear was inspired by the Hickman Line teddy bear that CLIC Sargent Play Specialists use to help children understand the treatment they might need to have for cancer.
CLIC Sargent Play Specialists might use toys or models to explain the different types of treatment to help a child reduce any worries they might have.
For every George, the CLIC Sargent bear bought in H Samuel, Ernest Jones and Leslie Davis stores all profits will be donated to CLIC Sargent*.
The sale of five George the Bears could pay for one hour of a CLIC Sargent Play Specialist’s time to help children prepare for and cope with treatment.
All the money raised through sales of George will help CLIC Sargent to provide vital clinical, practical and emotional support for children and young people with cancer and their families.
Throughout the partnership Signet and CLIC Sargent will be running seasonal UK-wide fundraising campaigns as well as staff and individual fundraising and challenges.
Find out more
To find out how you and your company can help support children and young people with cancer, please contact our Corporate Sponsorship team on: email@example.com.