The promotion, Every Pack Gives Back, is across 32 lines of tea, coffee, biscuit and cereal bars. It is the first time Morrisons has brought so many brands together in support of its charity partner, CLIC Sargent.
Selected Kelloggs, McVities, Cadbury, Belvita, Nescafe and Yorkshire Tea products are on sale between May 2nd and May 29th, with 5p per pack going to CLIC Sargent to help children, young people and their families facing cancer.
John Gunton, Senior Buying Manager at Morrisons, said:
“This campaign is a first for Morrisons, and we are proud to be able to offer the best value to our customers while supporting the work of our charity partner, CLIC Sargent. Thanks to the generosity of our colleagues and customers we have already raised almost £3.8million for young lives facing cancer – and with Every Pack Gives Back we hope to reach the £4million milestone.”
‘Every Pack Gives Back’ is part of a partnership between Morrisons and CLIC Sargent – the UK’s leading charity supporting children and young people with cancer. The partnership has a target of £8m which will transform the support CLIC Sargent can give to families following a cancer diagnosis.
Kate Lightfoot, Senior Account Manager at CLIC Sargent, said: “We are delighted that Morrisons are supporting CLIC Sargent with these tea and coffee break deals. Every penny raised through the Morrisons partnership means families facing cancer can get CLIC Sargent support. We offer a tailored package of support for each family, so they can concentrate on the important things like their child getting well.
“Thanks to Morrisons, we can be there for even more families following a cancer diagnosis.”
To help Morrisons reach its target of £8m, visit clicsargent.org.uk/morrisonsdonate
Why young cancer patients need Morrisons' support
Nobody thinks it will happen to their child. Until it does. CLIC Sargent provides the vital help to stop cancer destroying young lives. Right now, for every two families we help there is one not currently receiving the support they desperately need. We want to be there for all of them. A partnership with Morrisons will transform this:
People: we'll create a brand new team of CLIC Sargent nurse educators to educate other health, social care and education professionals close to families’ homes, so that they have the skills and experience to provide the best possible care for young lives against cancer.
Places: we’ll create new Home Comforts close to Specialist Treatment Hospitals, providing a welcoming environment for families to take a much needed break from the intensity of hospital.
Practical things: we'll be able to expand our financial grants to families, so that they can focus on important things like getting well. We’ll also be able to develop a groundbreaking new digital hub, giving thousands of families who we currently can’t support access to advice from healthcare professionals from the comfort of their own home.
Find out more
To find out more about the partnership or how you can get involved, please contact: firstname.lastname@example.org