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Home > About us >This guide will be helpful to those interested in understanding our brand. You'll find useful information about how to communicate on our behalf in our brand guidelines.
The brand guidelines have been prepared with designers in mind but may be of interest to staff, supporters and partners. You can see the brand in action in our new Supporter Review. If you need to know anything more, please get in touch.
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Our brand refresh
If you've visited our website before or seen some of our new printed materials, you may have noticed a difference in the way things look. This is because we are refreshing our brand. Our new visual and verbal style reflects that we work with children and young people. It's flexible and conveys a young, modern and dynamic environment.
Why a brand refresh?
We've responded to feedback from children and young people with cancer, survivors of cancer, staff and volunteers, who said that our brand needed to explain 'at a glance' what we do.
We've carried out most of this development work within our own design team. Also, we're not wasting any materials; we're simply replacing items with the refreshed brand as and when they run out.
Next steps
We're also developing our images and written style as part of our brand refresh. These will help everyone look after our brand. And we'll be updating these guidelines frequently, to make sure that they are as current as possible.
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